New research shows human-AI teams often fail—except in creation. Writers, designers, and content creators achieve real synergy by dividing labor: humans guide, AI executes. This model outperforms either partner alone and explains why creators lead AI adoption today.
AI is not a shortcut to results. It’s a stress test for your organisation. Research shows AI creates agility, but only customer satisfaction turns speed into loyalty. Without strong processes and relationships, AI simply scales existing flaws. You can’t automate what you haven’t earned.
We keep asking whether AI will replace humans or help them. Wrong question. Recent research reveals the real issue: collaboration works today...
AI systems fail not because of poor models, but because organizations ignore how humans think under real conditions. Studies show identical AI can boost performance by 40% or cut it by 20%, and time pressure halves our ability to catch AI errors while confidence rises.
AI success hinges on unconscious habits, not tools. Studies of consultants and organizations show that how people argue with, delegate to, or defer to AI determines learning, accuracy, and adoption—while anxiety silently shapes outcomes leaders never measure.